About BITC

Business in the Community has helped to develop this initiative through its Prince’s Rural Action Programme. It manages The Prince’s Countryside Fund and its trading subsidiary, Countryside Fund Trading Ltd.

We are a business-led charity focused on promoting responsible business practice. We have a growing membership of over 850 companies and a further 10,700 companies engaged in our campaigns globally. Our member companies help to transform communities by tackling key social and environmental issues and in doing so, transform themselves.

The Prince’s Rural Action Programme encourages and enables business to make a positive difference in rural communities to help sustain the countryside. Its goal is for every business to understand its impact on rural communities, to recognise what it can contribute to a thriving countryside, and put this into action.

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